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Calendar23rd-24th November 2026
LocationDubai, UAE | Hybrid Event

GLOBAL AGROVET RESEARCH CONFERENCE

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POWERED BY
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José Francisco Fernández Serna
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José Francisco Fernández Serna logo

José Francisco Fernández Serna

Managing Director

E-Motion Foods

He is an executive, entrepreneur, founder, angel investor, and venture capital specialist with over 20 years of commercial experience across the Agri-Food, Beverages, Ingredients, and Tech sectors, including 17 years in C-level leadership roles such as Managing Director and Operations Director based in Dubai, UAE.

A member of the Harvard Business School Alumni since 2015 and part of the upcoming #ADECA2025 cohort at San Telmo Business School, he brings a strong background in innovation systems, technology, strategy, international business development, operations, marketing, and sales. He has successfully opened and managed over 20 markets across the Middle East, North Africa, and Asia.

Until April 2024, he served as Regional Managing Director at Blendhub Middle East — a multinational company providing innovative services for the development and production of powder-based food and nutrition. In this role, he led the regional deployment of value-added services including R&D, blending, manufacturing, and quality control across production units spanning four continents.

He also works as an independent board member, consultant, and specialized advisor, supporting private sector entities, semi-public organizations, and startups with disruptive innovation projects, incubation, acceleration, market access, strategy, PR, and communications. Additionally, he is an active stakeholder in the Agri & Food Tech ecosystem and serves as an expert at the European Institute of Innovation and Technology — a body of the EU dedicated to fostering entrepreneurial talent and supporting new ideas.